Digital Marketing Course in Mohali offers deep knowledge of Digital Marketing. Students having Digital Marketing certification are allowed to secure a quick job in an MNC to register in the best Digital Marketing training institute in Mohali to gain the skills involved in the technology. Our basic strength is our trainers, who are expert professionals and authority from the industry. At Digital Marketing institute in Mohali, our trainers have developed practical modules combining the syllabus. During the Digital Marketing course in Mohali, trainers create realistic situations using duplicators and devices.
In Digital Marketing training classes students are asked to make decisions concerning troubleshooting or managing the technology without interrupting the running business operations. Join the best Digital Marketing Course in Mohali providing the best training in digital marketing course which equip participants with thorough information, knowledge, and experience on the subject. At Digital Marketing Course in Mohali, we contemplate students as our responsibility. Our responsibility does not end after the completion of the Digital Marketing course and certification, we also provide placement solutions to the students. Our placement team schedules placement drives and also conducts interviews in different MNCs Digital Marketing Course in Mohali is all about practical and practice; our classes involve theory and practical subjection for the students in learning. Join the best Digital Marketing Course in Mohali avail of quick Digital Marketing coaching, moderate course fee, and placement after completion of the course.
What is a Digital Marketing Course?
One of the most captivating and versatile fields, Digital Marketing is a prospering industry not only in India but across the world. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for job seekers. According to surveys conducted by numerous forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per numerous media reports, the year 2016 saw over 1.5 lakh job options in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the digital marketing field. In India, this number is expected to grow fastly with the increase of Digitalisation all over the country.
The career scope in the digital marketing industry is to attract the masses, and this is one of the reasons many experts are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its mountaintop, and is going to stay so for obvious reasons. The Digital Marketing syllabus involves a Digital Marketing course module on real-time projects along with placement assistance. Digital Marketing topics covered are Introduction to Digital Marketing, Website Creation, Search Engine Optimization (SEO), Search Engine Advertising, Social Media Marketing, Mobile Marketing, Google Analytics, Online Display Marketing, Email Marketing, E-Commerce Marketing, Lead Generation, Content Marketing, Internet Marketing Strategy, Affiliate Marketing, Ad-Sense & Blogging, Online Reputation Management (ORM) & Many more.
Eligibility of Digital Marketing Course?
The eligibility criterion for taking a digital marketing course is that you should at least be a graduate. For online courses offered by Indian universities and institutions, there is a requirement that the Indian applicants must have completed their graduation (10+2+3) from a recognized university/educational institution (UGC/AICTE/DEC/AIU/State Government) in any discipline and that International applicants must have passed their graduation or equivalent degree from any recognized University or Institution in their respective country.
The curriculum of the Digital Marketing Course
Our digital marketing training modules are custom-built with an up-to-date syllabus. It fits the current industry requirements in learning the marketing strategies that drive potential traffic & leads by many channels including search, social, display, mobile, and email.
Part 1: Strategy
- Digital Marketing Strategy
- Market Research
- Digital Strategy and Planning
Part 2: Engagement
- Search Engine Optimization (SEO)
- SEO Fundamental & Concepts
- Keyword Research
- Conceptual Analysis
- Link Building tips & techniques
- Keeping track of the success of the paid result
- On-page optimization
- Off-page optimization
- Google Updates
- SEO Tools operations & Management
- Search Engine Marketing (SEM)
- Google Adwords (PPC)Introduction to online advertising and AdWords
- Adwords account and campaign basics
- Adwords Ad Formats
- Policies and Ad Quality issues
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- Optimizing Performance
- Display Advertising on Google
- Display Network and Mobile Advertising
- Performance Monitoring and Conversion Tracking
- Bing and yahoo AdsIntroduction to Campaigns and Ad Groups
- Importing Campaigns, Ad Groups, and Keywords
- Bidding and Traffic Estimation
- Ads creation
- Choosing the right Keywords
- Bing Ads Reports
- Conversion Tracking with Campaign Analytics
- Bing Ads Editor Account Management Tips
- Bing Ads Editor Campaign Optimization
Part 3:Local Business listing and maps
- How it works
- Quality guidelines
Part 4:Social Media Optimization (SMO)
- SMO Basics
- Twitter Page Optimization
- Facebook Page Optimization
- Linkedin Optimization
- Google+ Page Optimization
- YouTube Optimization
- Social media sites
- Image Optimization and Networking
Part 5: Social Media Marketing (SMM)
- Twitter Ads
- Facebook Ads
- Micro Blogs for Business
Part 6: Online Reputation Management (ORM)
- Different types of display marketing
- Retargeting and Dynamic Retargeting
- Introduction to Mobile Marketing
- Marketing Ecosystem of Display and Mobile marketing
Part 7: Email Marketing
- Leads to create email lists
- Email marketing planning
- Email campaign
Part 8: Affiliate Marketing
- Understanding Affiliate Marketing
- Google Analytics
- Banners, Promos, Discounts
- Email campaign
- Campaign measurement and Tracking
- Career Scope of Digital Marketing Course?
Digital Marketing has gained vast popularity and today it is one of the most sought after career opportunities. As every business is moving to the digital platform, it is expected that more jobs will be created in Digital Marketing and the demand for trained professionals will grow varied. According to payscale.com, currently, the starting salary of a Digital Marketing Manager is Rs 4 lakh and more in India.
Following are Some of the top Digital Marketing jobs and their profiles:
Market Research Analyst: The job of a market research analyst is to study the conditions of the market & observe the possibility of a sale of a service or product. These researchers gather data on consumer demographics, preferences, needs & buying habits and help companies understand the sale of its products & services. The minimum salary of a Market Research Analyst is Rs 3.5 lakh and upwards.
Content Marketer/Manager: A content marketer’s job is to create original and appealing content and promote the same on digital platforms in an animate way. The content marketer is also responsible for securing that the online content is search engine optimized. The minimum salary of a Content Marketer/Manager is Rs 6.75 lakh and upwards.
Digital Marketing Consultant: The responsibilities of a digital marketing consultant involves overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The minimum salary of a Digital Marketing Consultant is Rs 5 lakh and upwards.
Conversion Rate Optimizer: A conversion rate optimizer controls the key conversion points in marketing, manages and optimizes landing pages increase conversion rates, and optimizes lead-to-customer conversion rate.
SEO Manager/Professional: An SEO Manager is responsible for developing and applying sufficient search engine optimization (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media. The minimum salary of an SEO Manager/Professional is Rs 4 lakh and upwards.
Social Media Manager: A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, create a network of social media influencers, post, and comment on related blogs, engage in online conversations, and attend to customer feedback and questions. The minimum salary of a Social Media Manager is Rs 4 lakh and upwards.
PPC Search Manager: A person who is intense about internet marketing and has the ability to think creatively can become a PPC Search Manager. It is essential for a PPC manager to adapt to new business types quickly and apply the knowledge to marketing enterprises that can eventually help in achieving client goals. The minimum salary of a PPC Search Manager is Rs 5 lakh and upwards.
SEO Executive: A SEO executive directs on-site & off-site analysis of the SEO competitors of its clients. On-site and off-site SEO strategies are designed alongside detailed keyword research. Also, the optimum use of Search Engine Marketing (SEM) is done and attention is paid to any essential change in Google algorithm. The minimum salary of an SEO Executive is Rs 4 lakh and upwards.
Email Marketer: The main responsibility of an email marketer includes identifying the target audience and growing the email list. An email marketer’s responsibility also involves designing and implementing direct email marketing campaigns, proof-reading emails, making sure mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization, and advanced features. To make sure prompt and accurate communication with clients is also a part of an email marketer’s job. The minimum salary of an Email Marketer is Rs 4 lakh and upwards.
Digital Marketing Job Placement
We get numerous digital marketing job vacancies as we provide the best digital marketing course in Mohali. Many of our students are now successfully placed as Digital Marketing Professionals in companies around Mohali. Get a job easily by joining the Digital Marketing Institute in Mohali, as we offer the Best Digital Marketing Course in Mohali with placement support. As we tied up with many MNC companies and IT firms. Till now, we already placed more than 500 students. We assure you will get a job after the completion of the digital marketing course.
Why choose us for Digital Marketing Training?
Digital Marketing Course in Mohali provides 100% Job Placement Assistance to the entire candidate who is searching for a job upon completing the course.
Our trainers have 5+ years of experience
Soft copy of study material is provided to all the students that will help you understand every module in detail
We, at Digital Marketing Course in Mohali, provide certified industry professional trainers to our digital marketing classes in Mohali, with quality education and reliable consultants.
We will provide you certificates to all the candidates after the successful completion of the course that will help you during your placement.
Industry professionals who work on live projects are providing Digital Marketing training.
We offer 100% practical oriented digital marketing training.
We offer numerous job placement assistance in the top Digital Marketing companies
We offer the best digital marketing course in Mohali with affordable fees. Our charges are very reliable and quite affordable.