Digital Marketing institute in Mohali gives the best Training for Search Engine Optimization in Mohali. We trained complete On-page and Off-Page SEO in a Theoretical and Practical manner. We are giving an advanced SEO course it has been designed to help you organically increase and we knowing about the visibility of client business. Not only do you learn the concepts of Search Engine Optimization but you also get the best-in-class with good practical knowledge on all the industry-related SEO tools and applications.
In Mohali, Digital Marketing lives SEO Training you will learn all the necessary online advertising skills to maintain your website listing at the top of the search engine. Our live training SEO course will be an advanced level of learning different modules students will get in-depth knowledge of SEO concepts such as keyword research and management of on-page and off-page optimization, link building, URL management, work planning, and online marketing of the website, and complete knowledge of Google analytics. Our SEO training should empower you to manage the programming, content, and visibility of your website as a good and it gets the best result.
This SEO course will not only help students to understand their client needs but it will also help any of their own websites to stand out from that of their competitors. Our objective is to not only make you them versed in the SEO strategies and concepts but we trained them good SEO expertise and to become an SEO specialist where they can influence and growth of its strategic decision-making to improve their website for all this we give the best SEO Training in Mohali.
What is SEO?
Search engine optimization is the process of implementing best practices as per search engine guidelines to Rank Higher in search results. In other words, SEO is generating traffic to our site using organic search results. We are offering practical SEO training in Mohali with expert trainers. Attend an SEO Demo today.
SEO is one of the most powerful tools for generating online traffic which helps a company in generating new customers. SEO process involves various techniques like website planning, business analysis, keyword research, on-page optimization, link building, and reports management. In our SEO Training, we make you master all the concepts and make you capable of doing live SEO projects.
SEO Training Course Syllabus
Digital Marketing and SEO Basics
- What is Digital Marketing?
- Digital marketing channels
- Difference between SEO, SEM, and SMM
- Benefits of SEO
- How does the search engine work?
- Google Search Architecture
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- Panda, Penguin, Humming Bird update
- Latest search updates and predictions
WordPress CMS with HTML/CSS Basics
- HTML Basics
- CSS Basics
- Why WordPress?
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the Default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages, and posts
- Adding a menu to the site
- Adding widgets to the site
- Installing useful plugins for site features
- SEO specific plugins
Google Search Console
- What is the Search Console
- Website verification
- Setting Geo-target location
- Search Analytics
- Advanced Search Query analysis
- External Links Reports
- Internal Links Report
- Crawls stats and Errors
- Robots.txt and Links Removal
- HTML Suggestions
- URL Parameters
Keywords Research and Analysis
- What is Keyword Research
- Benefits of Keyword Research
- Business analysis process
- Types of Keywords
- Keyword Research Methodology
- Google Keyword Planner Tool
- Advanced Keyword Planning guide
- Paid Keyword Tools
- Keyword generation ideas
- Competition Analysis
- Competitor Metrics
- Finalizing the Keywords List
- Practical case study
- Google website guidelines
- Fundamental On-page Factors
- Domain Name Optimization
- URL Optimisation
- Title Tag Optimization
- Meta Tags Optimization
- Headings & Footer Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Sitemaps Optimization
- Robot.txt and its importance
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets (Schema)
- One Box Answer Optimization
OffPage Optimization (Link Building)
- Introduction to Offsite Optimization
- Google Link building guidelines
- Important factors of Link Building
- Types of Linking Methods
- Links Analysis Tools
- Directories Submissions
- Local Business Listing
- Classified Posting
- Generating Links from QA sites
- Guest Blogging and commenting
- Press Releases
- Social Media Links
- Document Sharing Links
- More Advanced Techniques
Penguin Recovery Process
- Types of Google Updates
- Symptoms of Google updates
- The process of analyzing update
- Panda Recovery
- Penguin Recovery
- Link pruning process
- DisAvow Tool
Reports and Management
- Website Position Analysis
- Website Monthly Reports
- Google Analytics Reports
- Search Console Keyword Reports
- Link Building Reports
- Competitor Reports
- Paid Tools for monitoring SEO campaigns
Live SEO Project
- Client requirement analysis
- Keyword Research
- On-page implementation
- Link building process
Website Monetization (Part 1)
- How Adsense Works
- Adsense Guidelines
- Website ideas for online earning
- Understanding Adsense dashboard
- Different types of payment model (CPC and CPM)
- Types of Ad Formats
- How to choose correct ad formats
- How to select a profitable niche
Website monetization (Part 2)
- Tracking multiple websites with channels
- Blocking competitor ads on our site
- Reporting and Analysis
- Integration of Adsense with Youtube Channel
- Linking Adsense with Analytics
- Other Ad Networks
- Affiliate marketing networks
THE IMPORTANCE OF SEO
Conducting SEO work on your website weekly is highly important to the overall success of your website. It ensures that your website’s layout and content are optimized to take advantage of everything that both visitors and Google are looking for on your website. A website that utilizes quality SEO will find itself increasing their traffic and ranking above competitors who do not have the same level and frequency of SEO work being done.
Alternatively, a website that does not utilize SEO will find their traffic stagnate at best, and likely will drop each month. Any website that wants to gain additional visitors per month should utilize SEO services that conduct work on their website each week. Publishing new, SEO optimized, content regularly to your website is a major part of the SEO process as it shows Google that your website is active and contains fresh content when compared to websites that only update annually or that have not been updated since it was created.
- Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
- SEO plays a crucial role in online business websites as well as other interactive sites. With regular updates of content on the website, SEO helps to get more traffic. There are other ways like link exchange and subscribe to RSS Feed that are more crucial parts under SEO work.
- Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce sites. You can see many e-commerce sites that are getting success with SEO to get more traffic. The exchanging of links and made directory can enhance the traffic towards the site.
- It is crucial to maintain the position on search engines like Google, Yahoo, and others. The SEO ranking can be monitored by Alexa and other ranking sites to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.
Scope of SEO Training
The growing usage of online applications has opened different career avenues for youth across the globe. Irrespective of a candidate is a fresher or an experienced one, these new job profiles help one in a better professional future and also good incentives.
One such job profile is of Search Engine Optimisation (SEO) professional. As most of people across the world use search engines like Google to resolve their queries. SEO is one of the digital marketing techniques that help in better optimization of a website and rank it top in search engines for relevant queries.
There are many forms of optimization such as on-site content and web page optimization or website backlink optimization. SEO not only aims to rank better websites or drive quality traffic but also helps build brand visibility in the online world.
Various recent studies suggest that SEO will be an important marketing tool for generating leads and acquiring new customers. It has forced almost every company to invest more in SEO leading to increased demand for SEO professionals in India. The growing demand for SEO professionals has compelled graduates and web designers to learn SEO for a better career ahead.
Why Join our SEO Program?
- Our SEO Trainer has 12+ Years of Experience
- WordPress CMS for site development
- Learning how to make money online with a website
- Backup Videos if you miss any session
- Live Project Exposure, with the live website of our client.
- 100% practical oriented training.
- 100% Placements Assistance
- We Deliver the training as per 100% Real-time Standards.
- We also deliver Online SEO Training for students across the globe.