PPC Training in Panchkula

PPC Training in Panchkula, the BTM layout offered by our PPC training enables students to learn the most advanced concepts of paid advertising.PPC training includes all types of paid advertising such as PPC, search advertising, display advertising, shopping advertising, mobile advertising, and video advertising. At the end of PPC training, you will be eligible for Google Certification for AdWords provided by Google. We provide 100% placement support for students after successful completion of the PPC course.

During the PPC course, also known as the SEM (Search Engine Marketing) course, we teach you to optimize your website and advertisements to improve competition using effective PPC and display campaigns. How to learn high-quality traffic to your site by learning and practicing keyword research and implementation strategies, social media leverage strategies, and video, image, and landing page optimization.
Identify reaching your marketing goals by incorporating strong SEM techniques and paid search strategies with a holistic digital marketing plan. This SEM course will cover planning pay-per-click campaigns, keyword grouping, and geo-targeting to get the most out of your paid search engine marketing. Learn how to manage and optimize your campaigns for better performance and value-added content for better performance across all online channels.

What is PPC Course?

Advanced PPC training courses will turn you into an industry-ready paid marketing specialis. Highlighting a clear learning path designed by industry experts, this PPC certification course will advance your digital marketing career with experience in achieving rapid marketing focus.

About PPC Training Course –

This PPC training / Google AdWords class in Panchkula will provide you with a step-by-step insight into preparing a fantastic campaign and then review and optimizing your accounts to reach the best outcomes.
Whether you are considering using AdWords for the first time, or are already running accounts, this interactive course will cover best practices, great tools, and reports will need to understand how your marketing is working as well as what might be improved.

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Syllabus of Google Adwords – PPC Course in Panchkula


  • Course overview
  • Pay Per Click Fundamental
  • Pay Per Click Ads Tools
  • Marketing Objective
  • How PPC Help for Business?

Google Adwords

  • Introduction of Google Adwords
  • Ads Network
  • Reports
  • Tools
  • CPC Concepts
  • Adwords Tools
  • Audience
  • Google Adword Account Structure


  • Search Network
  • How to Set up Campaign
  • CPC Concept
  • Audience
  • Campaign
  • Ads Groups
  • AdsKeywords
  • Keyword Planner

Search Network Ads

  • Introduction
  • Search Network Fundamental
  • Search Networks Ads Type

Display Network Ads

  • Introduction
  • Display Network Fundamental
  • Display Networks Ads Type
  • Marketing Objective
  • Non-Marketing Objective

Search and Display Network Ads

  • Introduction
  • Ads Type
  • Search Network
  • Display Network
  • CPC Concept of Search and Display Network
  • Create Effective Page Timeline

Universal App Network Ads

    • Introduction
    • App Install
    • App Engagement
    • App Analytics

What skills does this pay-per-click course aim to teach you?

This advanced pay-per-click (PPC) course helps participants specialize in pay-per-click and paid search. After completing this advanced PPC course, participants will be able to:

  • Understand various aspects of Pay Per Click advertising
  • Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
  • Comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign
  • Assess the market shared by each search engine
  • Identify and analyze the past and future Pay-Per-Click trends and make use of these patterns
  • Choose keywords best-suited to fit the advertising model.
  • Identify various campaign settings and the pricing models involved in PPC
  • Develop paid advertisement content and landing pages and efficiently use ad groups
  • Conduct research and track ROI and clicks to make informed business decisions
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Who should take this pay-per-click course?
Professionals wishing to enhance their digital marketing skills will benefit from this course. PPC training is beneficial for those who specialize in paid campaigns. In addition, the course is useful for the following institutions:

  • Business Owners
  • Entrepreneurs
  • Marketing Professionals
  • Freelancers
  • Graduates

What can PPC Training Do for You?
Extend Google advertising training on a one-to-one basis using screen ads, or we can train your workplace and many of your employees, as you wish. After carefully researching what you are doing, no two professions or the same training as listening to people takes a shape for all of our approaches. To assess your concerns and your Google advertising account, we tailor your training specifically to your needs.

PPC training will help you to:

manage your own account if you wish
understand what your PPC manager tells you
assess progress and understand the data
contribute to work carried out for you
make changes and optimize campaigns yourself

Our PPC courses Training in Panchkula
We cover multiple topics in our PPC classes:

1 Pay Per Click (PPC) Overview. Learn to successfully manage excellent PPC campaigns on platforms such as Google AdWords. Attract relevant traffic, reach your target audience and convert your visitors into customers.

2. Local PPC. Reach your business near your local audience. Learn to advertise locally with pay-per-click campaigns and set your targeting as much as you want. Become an expert on local SEM and learn how to attract potential customers in your immediate area.

3. Mobile PPC. The use of mobile PPC advertising has skyrocketed over the years. Learn to advertise to your potential customers on your mobile devices with mobile PPC, and reach your mobile audience through this sophisticated advertising channel.

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4. Display Advertising. We spend 95% of our online time reading and content on websites. Display advertising lets you reach potential customers by placing advertisements on third party sites across the Internet. Become an expert on performance marketing and reach 89% of total online users.

5. Remarketing. On average, 98% of your visitors will leave your site without buying. Remarketing allows you to re-acquire potential customers who have previously visited your site as they browse the web. Learn how to successfully recover these lost prospects and improve your conversion rate.


PPC skills are ideal for those who seek all types of positions in paid marketing. Roles are best suited to become a PPC specialist, being marketing manager, digital marketing office, marketing and sales professional, management, engineering, business, and communications graduate, entrepreneur, and business owner.

The benefits of using PPC
PPC pays dividends which many other advertising strategies simply buy. Some of the things that make PPC amazing are:

You get to optimize for users who click on your ads which means they’re already halfway to being converted.
You only pay when a user gets to your site.
You can begin to compete the moment you enter, unlike organic SEO that requires years of effort before you can go head to head with the big guns.
You can track everything and optimize better based on your findings.

Why Choose us For PPC Training in Panchkula

We are different primarily because we are SPECIALISTS.
We only offer PPC services, which means we are the owner of our craft.
We formulate the best PPC strategy for your specific business and then apply our tried and tested process to it.
With a plan in place, we work directly with you, mapping the strategy to bring you qualified traffic, sales, and conversions.

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